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The Dead Pixels Society presents “The Creative Path,” an innovative webinar showing how harnessing creativity can drive your business. As the business has grown more transactional, it’s imperative to counterbalance that instinct with creative and emotional thought. In the coming Imagination Age, where creativity is the new currency, the only avenue of true connection is on an emotive level—a position most businesses find foreign. But by embracing all the human elements, you open yourself up to a new perspective…unleashing new ways to problem-solve, become inspired, and differentiate.
That’s why creativity is such a rush. It’s a jailbreak from mediocrity. It’s fearless, defiant, intuitive, and transcendent.
In this session, Wendi Flores and Steve Klinetobe will guide you in how to use creativity in your business decisions to create a better, more trusting human relationship with your employees and customers.
We’ll explore…
1. Why creativity is critical to any business’s DNA
2. What it means to be creative and what it can do
3. Creative exercises that will inspire innovative thinking and greater loyalty
Presenters: Wendi Flores and Steve Klinetobe, Odd Comma
Flores is a well-known creative force in the photo imaging market. Established in 2011, Foto Crush was created to look beyond the industry’s one-art-style-fits-all approach, to one driven by the creative pursuits of our customers. The company creates photo cards, stationery, and gifts for major retailers like Snapfish, Walmart, Walgreens, Fuji, and Redbubble. Odd Comma is a word-first agency founded by creative director and copywriter Steve Klinetobe. He has worked with some of the world’s largest brands: HP, Microsoft, Nike, Disney, Dreamworks, Sony, eHarmony, Amazon, Leatherman, and Nickelodeon.
The Dead Pixels Society talked with Wendi Flores, of Foto Crush, and Steve Klinetobe, of Odd Comma talking about how photo companies can use creativity to boost sales and be more effective than ever before. Check it out below: